THE GOODTIME HOTEL

Pharrell Williams & David Grutman’s Goodtime Hotel in Miami

The Goodtime Hotel, which  opened this month, was designed to reflect the famed art deco architecture of the local area, is a collaboration between Williams, entrepreneur David Grutman and created by American designer Ken Fulk.

This is not the first project that Grutman, Williams and Fulk have worked on together. In 2018, the trio collaborated to create the candy-coloured interior of Swan and Bar Bevy – a restaurant and bar in the Miami Design District.

The Goodtime Hotel at the Miami Beach is a combination of lush interiors and pastel hues. Designated as an escapist destination, Pharrell Williams said in an official statement, “We want The Goodtime Hotel to impart a feeling of both revitalisation and that rare, exciting thrill that takes over when you discover something special. It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time for all who come through”.

Set in a central, historic section of South Beach, the hotel houses 266 rooms as well as 100,000 square feet of public space. This includes Strawberry Moon – a restaurant and pool club – 45,000 square feet of ground-floor retail space, a gym and a glossy, peach-hued bar called The Library.

The interiors were decorated by Fulk in a “reimagined art deco” aesthetic to “recall the opulence and nostalgia of a time gone by”.

In the hotel’s restaurant and pool club Strawberry Moon, Fulk’s design concept channels Caribbean and Central American resort towns such as Havana and Acapulco that were popular around the mid-twentieth century.

“When you arrive at the hotel and walk through our doors, it becomes a full-on experience,” said Grutman, who owns several Miami-based restaurants and night clubs through his company Groot Hospitality. “When you’re at The Goodtime, we want you to feel like your worries and anxieties have been left outside.”